The 5-Phase
Automation Framework.
The exact process we use to take a business from manual chaos to a culture of automation — including The Chasm, where DIY efforts die. Click through the curve, then work each phase's companion guide below.
Most teams
stall at The Chasm.
Five phases take a business from manual chaos to a culture of automation. Phase three is where things look done. Phase four is where most efforts die. QREW Tech is the team that gets you across.
DISCOVER
We walk your workflow with you. Map the Time Tax hotspots. Surface the manual processes hiding in spreadsheets, emails, and tribal knowledge. By the end, you have a prioritized list of automation candidates ranked by impact.
EXPERIMENT
Ship a working proof in days. Real apps, real data, real users — not slideware. You see the value before you commit to the build, and we learn what fits your team before we scale it.
ADOPTION
The proof becomes infrastructure. Your team uses it daily. We harden the app, document the runbook, and build the roadmap for what comes next. This is where most engagements feel "done."
THE CHASM
This is the critical transition point where an automation moves from a "cool experiment" to "critical infrastructure." Most organizations fail here because they don’t invest the team and process to support their deployed automations. To cross The Chasm, you must shift from a person to a process — and that’s exactly what we’re built for.
SCALING
You’ve crossed The Chasm. Now the system multiplies. New apps ship faster because the foundation is in place. The roadmap from Phase 03 starts cashing in. ROI compounds.
CULTURE
Innovation becomes a process instead of a project. With QREW coaches embedded, your teams are building their own apps inside guardrails you trust. This is where Done-by-You earns its name.
Discover
Identifying manual processes ready for automation.
- Automation Diagnostic
- Process Owner Interviews
- Business Process Map
- Value Matrix
- Gain subjective process data from interviews
- Map processes in a high-level flow diagram
- Inventory technology & processes
- Identify Source of Truth data sources
- Determine highest value, lowest effort starting point
Experiment
Proof of Concept. Validate in days, not months.
- Suitability Assessment
- Beta Tester Interviews
- Select a use case & tech stack
- Build a "Proof of Concept" (MVP)
- Invite team feedback (iterate 2–3 versions)
- Reflect on efficacy (pivot if needed)
Adoption
Deploy to production & establish the future roadmap.
- Change Logs
- Basic Documentation
- Business Process Map
- Move POC to fully deployed state
- Train end users & change management
- Instate app lifecycle controls (updates, QC)
- Begin roadmapping next apps
Scaling
Generating new applications and scaling to wider audiences.
- Red Zone App Dev Methodology
- Performance & Security Audit
- Improve operational databases
- Rearchitect for performance bottlenecks
- Build out the development team
- Deploy solutions to the max audience
- Address security vulnerabilities
Culture
Safely empower more teams to build their own.
- Champions Program
- Hackathons
- Governance Audit
- Standardize the "Innovation Stack"
- Configure governance & compliance controls
- Activate willing creators
- Create pathways for fusion team resources
- Create a community of practice
Talk to an Advisor
Is this right for us? We'll help you evaluate the fit.
Deep Dive Discovery
What is ready to automate? We map your workflows to find it.
Proof of Concept
We help you quickly prove the tools & team capability before you commit.
What would your business
look like with 3,500 hours back?
30-minute working session with Austin. We walk your workflow with you, highlight opportunities, and tell you whether Done-for-You or Done-by-You is the right path. If it’s neither, we’ll say so on the call.
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